Since 2018, Monolith has partnered with Reliance Digital for the Pan India deployment of digital signage systems, aiming to monetize Reliance's digital real estate across India. Through a suite of managed media and technology services, including content production, animation, graphics design, brand and marketing campaigns, content scheduling, promotional material creation, and content distribution, Monolith has ensured seamless operations and impactful marketing. This partnership has fueled Reliance's expansion from 150 to 750 stores, with the ambitious goal of hitting 1000 stores by the end of 2024, demonstrating the effectiveness of integrated solutions in enhancing brand presence and accelerating growth.
Challenge
Reliance Digital faced the daunting task of managing an extensive network of digital screens across its stores nationwide, necessitating a dynamic and comprehensive approach to digital signage system deployment.
This challenge was compounded by the need to daily integrate a broad spectrum of client requirements, ensuring that content remained fresh, relevant, and engaging. Furthermore, producing high-quality content that aligned with Reliance’s vision and marketing strategies required a sophisticated blend of creativity and technical prowess, demanding expertise in animation, graphics design, and strategic content placement to captivate and engage a diverse audience.
Goal
To address these challenges, Monolith introduced a suite of managed media and technology services, designed to streamline operations and enhance the effectiveness of Reliance Digital's digital signage system.
This included overseeing all media and technology services to guarantee a seamless operation, coupled with a comprehensive content production process that spanned conceptualization, execution, and post-production. Skilled professionals were enlisted to infuse animation and graphics design, elevating the visual appeal and engagement of the content. Moreover, strategic planning in content scheduling, promotional material creation, and placement ensured that promotional and brand content achieved maximum visibility and impact. Finally, Monolith implemented efficient content distribution and broadcast services to ensure that Reliance’s content reached its intended audience across various platforms, effectively overcoming the initial challenges and setting the stage for substantial growth.
Result
As a direct outcome of Monolith's exemplary services, Reliance Digital experienced significant growth, expanding its network from 150 to 750 stores.
The successful implementation of managed services and content strategies has been pivotal in this expansion, with Reliance now aiming for 1000 stores by 2024. This growth underscores the effectiveness of Monolith’s integrated media and technology solutions in elevating Reliance’s brand presence.
Monolith's tailored media and technology services propelled Reliance Digital's expansion from 150 to 750 stores, targeting 1000 by 2024.
Monolith's tailored media and technology services propelled Reliance Digital's expansion from 150 to 750 stores, targeting 1000 by 2024.
