Getting 18+ million views is the result of a tailored content strategy for Johnny Depp's A Bunch of stuff Tokyo exhibit. Behind that number is a bilingual content engine, a meticulous distribution calendar across Instagram, TikTok, and X, and a paid advertising system that amplified what was already working organically.
Most event launches treat content and paid advertising as separate workstreams. We ran them as one — with every post, every ad, and every platform feeding the same conversion goal.
How we localized every asset for domestic Japanese audiences and international tourists without running two separate campaigns.
The exact process we used to identify top-performing organic content and turn it into paid advertising creative — so ad spend went behind what audiences already proved they wanted.
What we ran on Instagram, TikTok, X, LINE, and Meta — and how each platform played a different role in the funnel.
See how 18M views was engineered, not stumbled into.
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If you're launching in Japan or across APAC and need content, localization, and paid advertising working as one — book a 30-minute call to see if we're the right fit.
Book a Free CallMonolith runs integrated digital marketing, paid advertising, content, and localization for brands operating across APAC.